PURE FILL is a refillable perfume brand with a mission to deliver high-quality fragrance experiences at affordable prices while staying environmentally friendly. Established in 2025, PURE FILL was founded by three friends — Intan Pratiwi, Rosa Silviana, and Bagus Saputra — who shared the same vision: to create signature scents that evoke memories and boost confidence, without harming the planet or breaking the bank.
We believe that perfume is more than just a fragrance — it’s a part of your identity and lifestyle. That’s why PURE FILL offers a variety of unisex scents that are modern, long-lasting, and suitable for every occasion.
Our Story
It all started when the three of us were just students who loved sharing perfumes and trying out new scents. But one thing made us stop and think: why do good perfumes have to be expensive and always come in single-use bottles?
From a simple conversation in our campus lounge, the idea of PURE FILL was born. We began small-scale research, experimented with different formulas, and searched for reliable suppliers. With limited capital but big dreams, we started from scratch — creating samples, giving out testers to friends, and eventually receiving positive feedback that spread by word of mouth.
Today, PURE FILL stands not just as a product, but as a small movement — to live more fragrantly, affordably, and sustainably. We use a refill system that allows customers to refill their favorite perfumes without needing to buy new bottles, helping reduce plastic and glass waste. We believe every scent tells a story. And we hope PURE FILL becomes a part of your fragrant journe
I Gusti Ayu Intan Pratiwi
FOUNDER
( Branding , Marketing , Design)
”Crafting unforgettable fragrances that celebrate individuality, inspire confidence, and connect people through the timeless beauty of scent—because every moment deserves to be remembered with a signature aroma that tells your story”
Made Bagus Saputra
FOUNDER
(Production & Promotion)
“Blending the finest natural ingredients with innovative craftsmanship to create exquisite perfumes that evoke emotion, celebrate personal expression, and accompany you gracefully through every chapter of life.”
Rosa Silviana Nonik
FOUNDER
Finance, Operational & Admin
“Dedicated to bringing you exceptional fragrances that reflect your individuality, elevate everyday moments into meaningful memories, and inspire a lasting appreciation for the art of fine perfumery.”
